Technical marketing: the catalyst for increased revenue
How we can help
We create a broad range of targeted, effective materials such as:
- White papers
- Market positioning statements
- Webinars
- Demos and tutorials
- Technology use case articles
- Competitive research
Our approach
We’re longtime industry veterans, with extensive hands-on software
design and development experience. Despite our comprehensive high-tech
background, we know that strong technical skills aren’t enough: it’s
vital to be able to communicate the value of any technology solution.
As part of every engagement, we take the time to learn your product,
positioning, and competitive landscape. We use this knowledge to
construct high quality communication vehicles.
Our advantages
As unbiased outsiders, we’re able to bring a fresh point of view to
your business challenges. Our proven methodology lets us deliver
solutions quickly and on a fixed-bid basis.
Looking for the latest edition of Technically Motivate ?
You can find it here.
Think88
did a fantastic job of helping us develop materials and programs that
are an integral part of our go-to-market strategy. Not only were they
able to help us build a winning plan, they also got their hands dirty
and drove a soup-to-nuts implementation, doing everything from customer
interviews to producing a well-received Webinar series.
Chris Yeh
VP Marketing, PBWORKS (PBwiki)
Why effective technical collateral is more important than ever
Selling
technology-driven solutions has never been harder. Vendors face
relentless pricing and margin pressure, as customers continue to expect
more functionality for less money. The open source movement has
exacerbated these trends. On top of all of this, technology providers
are grappling with faster delivery cycles and a more crowded
competitive environment.
Fragmented communication landscape
At the same time, it’s getting more difficult to construct and
communicate a compelling message. Prospects have many more sources of
information than ever before, which has resulted in shorter attention
spans and a more fragmented communication landscape
Your messaging must address both the needs of your technical constituents as well as your business needs
To be successful, it’s no longer enough to have the best product or
service. Prospects and existing customers want accurate, credible
information that communicates a solid justification for selecting a
solution. This messaging needs to take the needs of both the business
and technical constituencies into consideration.