Prospective customers are no longer willing to take a vendor’s word regarding the quality and reliability of a given solution.
Well-researched, accurately presented case studies reassure potential clients that they’re about to make a safe selection.
These are the ideal vehicles to present a thorough, in-depth exploration of the inner workings of the product or service.
White papers help prospects recognize the value of the solution under evaluation, and set the stage for the next step in the product selection process.
For big-ticket items as well as monthly subscriptions, potential clients like to explore the product or service prior to making a purchase. Supporting prospects in these endeavors can tie up scarce, expensive technical personnel.
An evaluation guide supplies prospects with a set of proven best practices that will accompany them on their educational journey - and help hasten the sale.
Return on investment calculators
Many sales opportunities hit a brick wall when the vendor is unable to make a persuasive argument that demonstrates a solid Return on Investment (ROI).
Accurate, honest, and concise ROI calculators go a long way towards building a realistic business justification and then winning the sale.
Competitive research & analysis
The days of limited competition and fat margins are over. Cloud computing, commoditized infrastructure, and global development teams have combined to dramatically lower the barriers to entry.
Our comprehensive, penetrating technology and market research helps our customers more effectively position, price, demonstrate, and sell their products.
Technical sales process optimization
Many enterprises myopically focus on lead generation and traditional selling strategies, while ignoring the technical sales process. This is shortsighted: flaws in these procedures directly translate to lost opportunities.
Fortunately, technical sales methodology enhancements and corrections result in higher revenue and more satisfied customers.